Cell penetration by age
Smartphone user penetration in the United States by age group from to . Mobile internet usage in the Netherlands , by device and gender.
Related charts in eMarketer PRO:
Mobile phone ownership in the U.S. , by age group Share of adults in the United States who owned a mobile phone in , by age group . Industry metrics (ARPU & churn rate); Connections & subscriptions; Penetration & usage.
Description:Data provided to MarketingCharts by comScore indicates that while penetration remains highest among youth and higher-income consumers, smartphone adoption has been growing quickly among lower-income and older Americans. As of December , almost 9 in 10 Remembering that these percentage figures are among mobile subscribers, consider that: As of December , It bears noting that, according to a recent Rocket Fuel study [download page], almost half of internet-using adults with a child under 18 in the household plan to buy their child a mobile phone by the time they turn
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